Hi there! I’m Jennifer, the founder and maker behind The Coconut Theory. What started as a passion for clean living and intentional care has grown into a brand rooted in quality, simplicity, and purpose. Every product you receive is thoughtfully made by hand, with attention to detail and ingredients chosen for their integrity and effectiveness.

My background in the natural health space - working in my family’s health food store and later consulting through holistic wellness practices - shaped the way I approach skincare today. I believe what we put on our bodies matters just as much as what we put in them, which is why each formula is created using high-quality, naturally derived ingredients, organic whenever possible.

The Coconut Theory is truly a family effort. From production and labeling to local deliveries and sharing behind-the-scenes moments, we’re involved in every step. Our goal is simple: to offer elevated, natural products you can trust, paired with thoughtful service and care.

Thank you for being here and supporting a small business built on intention, craftsmanship, and a love for natural living.

𝐽𝑒𝓃𝓃𝒾𝒻𝑒𝓇 ♡